Since selling off it's appliance division in 2014, GE has focused on power generation, lighting, aviation(turbo jet engines), power distribution, health care(machines used in hospitals for diagnosis), equipment for oil & gas exploration. railways (locomotive engines),security systems(for home,school,airports,etc.), waste water treatment equipment, and financial services. These high tech divisions of GE have not performed as strongly as hoped.
This is far from the only challenge GE has.
- For several decades, GE's Pittsfield plant dumped tons of PCBs into the Housatonic River in the northeastern United States and continues to battle with the EPA over cleaning up their mess.
- A 2005 order required GE to clean up PCBs they disposed of in the Hudson River
- They have been investigated by the Securities and Exchange Commission due their accounting practices for lengthy service contracts.
- Is facing potential legal action over allegations that two of its financial units violated U.S. law related to subprime mortgages.
In an effort to change their image, GE has launched a new ad campaign that embraces some progressive values. GE introduced us to Molly.
https://youtu.be/sucKTktHYA8
This advertisement is part of a greater campaign at GE. The company has set a goal of having 20,000 women in STEM roles by 2020, and a 50:50 gender representation for all entry level technical programs. Though their stock price may not be doing well, this commercial is great. I was surprised that it even made me feel warm and fuzzy, and positive about GE! There is no product pitch, nothing to buy except the idea that GE is progressive, and it worked! In all my disappointment and anger over their past behaviors, I fully support this goal for the future.
https://youtu.be/sQ6_fOX7ITQ
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